The Franchising Centre continues to lead the way in guiding franchisors through the process of expanding into new international markets. Farrah Rose, Director of its international franchising division, has just returned from the most recent meeting of their international network of consultants and brokers, called Franchise Pool International (FPI).
Rose enthused “Our FPI meetings are so rewarding. It is without doubt the easiest and most cost effective way for franchisors to get professional representation in the markets they are seeking to expand into. In Rotterdam, a chosen group of sixteen franchisors got the chance to present their opportunities to our partners covering twenty five European countries. As a result, a number of agreements were reached between franchisors and brokers to represent them in their countries. In addition, over the two days of the meeting, the delegates were able to attend a series of master classes and seminars providing a wealth of background knowledge about international franchising generally and specific markets.”
Rose continued “But this isn’t just a talking shop. As a result of these FPI meetings and the collaborations that result, more master franchise deals are being done by the participants than ever before. If you are a franchisor and you are serious about international expansion, this event needs to be in your calendar.”
The next FPI meetings take place in October in Milan and in April 2017 in Hamburg. For more information about these events contact Farrah Rose at The Franchising Centre.
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Paul Monaghan DiFM QFP
The Franchise Training Centre has launched two new franchisor training workshops in response to feedback from it’s many clients. Director of training Paul Monaghan explained “The Franchise Training Centre was established over twenty years ago to help raise professional standards within the UK franchising sector. During that time we have led the way, continually updating our existing training workshops and introducing new ones as the business of franchising has continued to develop and evolve. We now offer a range of ten different one and two day workshops which provide practical information and tools for all aspects of managing a franchise system.”
The Franchise Training Centre was also instrumental in the launch of the British Franchise Association’s QFP qualification by providing the training element of the programme. Monaghan commented “The QFP programme produces very good training delegates who are keen to learn and widen their knowledge base. They are also a great source of ideas and inspiration for us in creating new training workshops – a task we are only too happy to perform! Last year there was much discussion about how franchisors could get their underperforming franchisees to raise their game. So, we developed a training workshop to tackle this specific issue, which we ran for the first time recently. The day was oversubscribed and we got tremendous feedback from the delegates which is rewarding for all concerned”.
A complete calendar of The Franchise Training Centre’s training workshops can be found at www.thefranchisetrainingcentre.com.
Do you want to get your master franchise opportunity in front of investors from over 100 countries? We are sponsoring a new British Pavilion at the International Franchise Expo in New York on 16th – 18th June. The cost of exhibiting is just £2,500 and we will even save you the cost of going yourself – for just £500 we will represent your brand for you.
Click Franchise Expo for more details, email me here or call me on 01904 561598 and I will tell you all about the event and how we will represent you.
Here’s an interesting report from no lesser authority than the Raconteur team on The Sunday Times. It shows how franchising in the UK continues to grow as a business strategy for fast, lost cost expansion. Read more here Franchise Development.