One of the claimed advantages of franchising for the franchisees has always been the time that the franchisor’s technical staff can spend on researching better ways of doing things. Franchisees are too busy operating the business to devote much time to devising better ways of making the coffee, renting the cars, cleaning the carpets, or whatever it is they do. When the franchisor finds a better way to do something they pilot it in a few outlets then roll it out to everyone once it’s proven.
But who does the research to help the franchisors operate their networks? Who finds better ways to recruit, train, monitor and motivate the franchisees? As Europe’s leading franchise advisors, The Franchising Centre is often contacted by suppliers of goods or services who want access to our client base so we got together with Nick Strong of Franchise Intelligence to produce an annual event and a twelve-month online programme to put products and services in front of franchisors to help them improve their and their franchisees’ businesses. That’s where the Franchise Supplier Showcase comes in and we’ve been doing it for many years.
The Franchise Supplier Showcase event came about more than fifteen years ago when I was invited to visit the then new Williams F1 Conference Centre in Oxfordshire. Having been shown around the facility I just had to find an excuse to use the venue and we came up with the original format where suppliers each had a twenty-minute or so opportunity to explain the benefits of their products and services. Two suppliers even flew in from the USA to the first event! Since then we’ve used Wembley Stadium, the National Space Centre, the Motor Museum at Gaydon, RAF Duxford and Tatton Hall in Cheshire amongst others.
The format has evolved to be more educational with an exhibition running alongside, and the event now qualifies for BFA QFP points. The theme for this year is “How To Get Everyone Pulling in the Same Direction” and the topic will be covered from the BFA’s point of view by a keynote presentation from their new chief executive Pip Wilkins. The overall aim of the day is to pass on news of things that could work for franchised networks and to introduce guest speakers on topics which are guaranteed to make delegates think about where franchising may be going in the future.
New for this year is the involvement of Green Hat People, an exciting new franchise which delivers programmes for getting franchisees engaged at regional meetings and conferences. They’ll be demonstrating their prowess by running a game which ensures that every delegate meets every exhibitor during the morning sessions. The afternoon will see three outstanding and entertaining speakers each sharing their own views on getting franchisees engaged, productive and profitable.
Franchised networks cannot afford to stand still, they need to continually innovate and to make sure that the franchisees are provided with the best support and are given the right tools to do the job. Franchisors need to find the time to research those improvements and devoting one day a year to attending this unique event is a good place to start. This year’s event is at the National Motorcycle Museum, near the NEC, on Wednesday October 19th. Delegate places are reserved solely for potential and practising franchisors, their support staff and indeed their senior franchisees, especially where there’s a Franchise Advisory Board or similar structure in place.
To book a place phone The Franchising Centre on 01904 561598.
The Franchising Centre has just launched a new franchise manual writing service aimed at helping franchisors with one of franchising’s least loved jobs – updating the franchise operations manual.
Chairman of The Franchising Centre Brian Duckett explained “If you ask any franchisor why it is important to regularly update the operations manual, they will come up with a number of important reasons. Ask them when they last updated their own manual and you are usually met with a long silence.”
“The truth of the matter is, everyone knows it is vital to update the manual, but no one within most franchise organisations actually wants to do it and I can’t say I blame them! However, as always in life, it’s different strokes for different folks and some of our team actually love writing manuals – each to their own! Anyway, what this means is that they actually enjoy solving the manual update problem for franchisors. The service is bespoke to each client and can be anything from producing a paint-by-numbers guideline for the franchisor to follow themselves, through to writing a whole new comprehensive manual for them.”
“So, stop your manual updates being a nagging worry, give us a call today and we’ll take the problem away” says Duckett.
More details can be found at www.manualwriters.co.uk or by contacting The Franchising Centre on 01904 561598.
In theory, franchisors and franchisees have a common business goal – to increase the revenue and profit of their mutual businesses. So why is it that they so often seem to be pulling in different directions? This important subject is going to be addressed at the 2016 Franchise Conference and Supplier Showcase in Birmingham on Wednesday, October 19th.
Brian Duckett, Chairman of The Franchising Centre, who organise the event, explained “As an observer of relationships between franchisors and franchisees for over 30 years, it still surprises me how two groups of people with common objectives in the same organisation seem to spend so much time operating with different agendas. But then that’s human behaviour and as someone once said, “Without people business would be simple!”.”
“However, this doesn’t mean that we have to let nature take its course. There are many ways we can affect the franchisor / franchisee relationship to get the most out of it to everybody’s mutual benefit, and that is what this event is all about. We will be presenting a number of guest speakers who have different approaches to this issue and will provide a wealth of ideas and information that all franchisors will find interesting and helpful. This isn’t old school franchise management , but new ideas on getting your franchisees engaged, aligned and all pulling in the same direction with you.”
Other highlights of the day will include an address by Pip Wilkins, CEO of the British Franchise Association about its thinking on franchisee engagement and of course, the usual supplier exhibition which will enable you to meet a wide array of specialist franchise suppliers all under one roof.
You can book your places for this action packed day, which qualifies for 150 BFA QFP points, by contacting The Franchising Centre on 01904 561598. Tickets are just £69 plus VAT and The Franchising Centre will be making its usual donation to charity from the proceeds.
2016 Franchise Conference and Supplier Showcase – 150 QFP Points
Our early bird discount ends on Friday for the 2016 Franchise Conference and Supplier Showcase. The price will be going up from £55 to £69 plus VAT.
Book now by calling us on 01904 561598 or email us here.
Chairman, The Franchising Centre
The Franchising Centre’s annual Conference and Supplier Showcase is a great event for franchisors, but over the years it has also helped support a very worthy cause. The Trussell Trust’s foodbank projects do fantastic work for families who find themselves in difficulty. You can see how important their work is here.
We have raised over £10,000 from ticket sales to our annual event and if you have ever attended, then thank you – you have helped.
The Franchising Centre.
The Franchising Centre would like to offer our congratulations to Nature Trails for winning the Overall Nursery of the Year Award 2016 (England) awarded by the National Day Nurseries Association (NDNA).
We are very proud to have worked with Nature Trails on the development of their franchise and also with their franchisee recruitment programme.
Here is some more information about what is going to be our biggest and best Franchise Supplier Showcase and Conference yet. We are already taking bookings and expect it to be a sell out this year, particularly as it now qualifies for 150 Points towards the BFA’s QFP qualification.
Call us now on 01904 561598 or email us here to book.
Farrah Rose and Bill Pegram celebrate with client Paul Thompson whose company Waterbabies received the British Franchise Association’s prestigious Franchisor of the Year award at the franchising industry’s annual conference last week.