That’s what you probably hear from those franchisees who have reached their ‘comfort level’
They may not use those words but you know it’s what they mean
And that’s what franchisors consistently say is one of the key constraints to growing their business
Alongside Franchisee Recruitment, the ‘comfort level’ issue is one of most franchisors’ biggest headaches
So, what can you do about it?
You’ve probably discovered that simply encouraging the reluctant franchisees to sell more just doesn’t cut it
But is that the wrong approach? Could you look at it another way?
Without wanting to state the obvious, why not concentrate on encouraging them to increase their profits?
Not necessarily to earn more now, they already say they are earning as much as they want,
But to build the exit-value of their business
I’ll bet many of them are relying on that for their retirement income
Do they know, for example, that at typical current rates, a pension of around £10,000 a year could require a pension pot of around a quarter of a million pounds
What might their business be worth? Would it provide what they would hope for, or need, in retirement?
They can hardly have failed to hear about the pensions crisis forecast for anyone who is still working
Would the thought of poverty in old-age prompt them to build the exit-value of their business?
Our workshop on How to Motivate Franchisees will provide many more ideas that might help you to get your franchisees to sell more and generate more profit for your business at the same time
Can you spend just over 90 seconds to learn more?
Yes? Then go here
Our workshop at The University of Warwick on March 28th will provide you with strategies to improve performance
Just go here If you need more information or to book a place for yourself or some of your support team
But please do it now as places are limited
The Franchise Training Centre
Tel: 01904 561598