Franchisors are largely, if not wholly, dependent upon their franchisees for their income and, therefore, profit
Almost all will have territories where they have either no franchisee or one who is underperforming
Recruiting new franchisees for these territories is critical to the life of the franchise
New franchisees are like a blood transfusion – they may be the only way to save a franchise from a slow and perhaps terminal decline
But franchisors are continually telling us that that recruitment is becoming more and more difficult
Enquiries are still coming in but it is increasingly difficult to make any meaningful contact with the enquirer
They don’t take the recruiter’s calls and they don’t reply to emails
Why not??? Because they don’t want to talk to a salesman…or at least not yet
Twenty years ago, potential franchisees were keen to speak to a recruiter
It was the only way they could get the information they wanted about the franchise
Today they expect to be able to find all this information on-line prior to making a purchase / investment
Just like they do when they are looking to buy a new car or TV or virtually anything
But in the main franchisors are still trying to make telephone contact with candidates soon after their enquiry and before they have received very much information about the franchise
But their calls aren’t answered and the enquirer is soon branded as a time-waster or tyre-kicker
Whereas they might just be the transfusion the corporate body needs
Does your franchise need a shot in the arm?
Our two-day workshop on how to Speed up your Network Growth at Warwick University on Jan 31st / Feb 1st is guaranteed to give you new insights into franchisee recruitment
If you feel you have learnt nothing new at the end of the two days, tell us and we will refund the workshop fee – Guaranteed
What have you got to lose? Nothing!
What have you got to gain? New life in your Network!
This workshop is one of the core workshops for the bfa’s Qualified Franchise Professional (QFP) qualification which more and more franchisors are achieving in an effort to improve their and their franchisees’ performance
And when it comes to recruiting franchisees, being able to say that you and your staff have achieved QFP status might just make the difference between a candidate choosing your franchise rather than a competitor’s
Just reply ‘Tell Me More’ and we’ll be in touch
PS Places are limited so reply now to secure your place!